Service: Weekly Creative Retainer
Clothing The Gaps
Ongoing Creative Support
Our weekly retainer with Clothing the Gaps focuses on the ongoing design of collections, packaging, and branded experiences. Each week we collaborate on refreshing existing designs, developing new apparel concepts, and creating tech packs to bring products to life with manufacturers. We also work with artwork supplied by Mob, carefully adapting and laying it across garments in ways that honour the original pieces.
We’ve also supported Clothing the Gaps in collaborations with a number of incredible partners like;
Universal Store
DHADJOWA Foundation
Winyama
The Long Walk
University of Newcastle
What we’ve worked on
Packaging (product boxes, swing tags, mailers)
Tech packs for manufacturers
Apparel graphics & product design (tees, hoodies, knits, socks, shorts, beanies, caps, blankets, notebooks, coffee cups, water bottles, pins)
Application & layout of Mob-supplied art across apparel
In-store merchandise stands, posters, and mirror decals
Digital assets (web, ads, socials)
Icon Knit Apparel Design
Icon Knit Tech Packs + Icon Placement
Project Feature:
NAIDOC 2025 Campaign
For NAIDOC 2025, Clothing the Gaps partnered with us to create a bold and memorable identity for the theme “The Next Generation: Strength, Vision, Legacy.” Celebrating 50 years of NAIDOC Week, the goal was to honour the past while looking ahead with visuals that would inspire pride, reflect community, and stand strong across platforms.
Taking inspiration from band tour tees, we developed a brand identity that gave each element of the 50-year milestone its own moment. The campaign spanned merchandise, print, and digital collateral rolled out online, in-store, and across Melbourne. Highlights included a pop-up activation, large-scale billboards, and a takeover of the iconic Melbourne Central Shot Tower.
What we’ve worked on
NAIDOC 2025 brand identity
Apparel design + tech packs
Postcard
Poster
Digital assets (web banners + socials)
Billboard creative (digital + static formats)
