Service: Weekly Creative Retainer
Leonards House of Love
Ongoing Creative Support
We teamed up with Melbourne favourite Leonards House of Love for a full social refresh. The goal was simple. Clean up the chaos, build a clearer visual direction, and bring their personality forward without losing the Leonards charm everyone loves.
We set up three core content pillars food, drinks, and events and built fresh creative directions for each. From there the new look took shape. Brighter, bolder, still very Leonards.
With their new specials nights launching Local Legends Monday, Loose Change Tuesday and Wing It Wednesday we created full branding for each and redesigned their menus to match the new identity.
With a clear identity and fresh assets ready to go, we’re building out monthly content, tightening their visual presence, and giving the brand the consistency it didn’t have the time for. Think the same Leonards spirit, just sharper, louder, and set up to grow with them.
What we’ve worked on
In-venue poster design
Product label refresh
Complete menu redesign
Social media layout system for ongoing consistency
Art direction for photography and video assets
Brand rollout across digital platforms and in-venue touchpoints
Weekly content creation
Social media rebrand
Brand refinement
New colour palettes
Creative direction across food, drinks and events content pillars
Development of new creative concepts for social content
Visual identity for specials nights including Local Legends Monday, Loose Change Tuesday and Wing It Wednesday
Social Media Rebrand and Content Creation
Visual Identity for Specials Nights
Menu Design
Project Feature:
Sounds of Leonards x Greville Records
Leonards teamed up with iconic Melbourne music store, Greville Records, for a monthly playlist series. Each staff member puts together a one-hour Spotify mix that gets shared across socials, keeping the Leonards community tapped into the same music they hear across the venue.
We built out the creative for the series, leaning into Leonards’ love for analogue. We designed the hero assets, created a custom cassette visual and a short motion piece of the tape loading to tie the whole direction together.
A small but very Leonards project that adds a new layer to the brand.
What we’ve worked on
Visual identity for Sounds of Leonards
Hero artwork featuring staff profiles
Cassette artwork design
Social templates for monthly rollouts
Visual Identity for Sounds of Leonards
Hero Artwork and Social Template
