Arc Longevity is a science-backed wellness brand created by women, for women. Founded by Elise Joan, Arc exists to radically reframe aging as ascension rather than decline. Designed for women 40+, the brand blends longevity science with warmth, integrity and elevated design.

The founders engaged Toolakea to build a complete visual identity and first product packaging that felt premium, vibrant and rooted in wellness science without leaning clinical or cold. The goal was to create a sophisticated lifestyle brand that communicates both credibility and soul. Intelligent but approachable. Chic enough to sit proudly on a kitchen bench.