Strategy and Direction
Brand questionnaire
Visual moodboard
Identity Suite
Primary logo
Secondary logo suite
Brand mark
Extended colour system
Typography hierarchy
Application and Rollout
Logo, colour and typography applied across mockups.
Includes 5 digital launch assets;
Instagram story tile
Instagram grid tile
Instagram carousel set (cover, body, CTA)
Email signature
Business card
Brand Guidelines
Comprehensive brand guidelines document
Colour ratios
Typography system
Visual hierarchy guidance
File Delivery
Logo variations for light and dark use
File exports prepared for web and print