Service: Weekly Creative Retainer
Flux Lab
Ongoing Creative Support
Flux Lab is a product development and manufacturing partner for the personal care industry, working behind the scenes with beauty founders and established brands to transform early ideas into fully realised formulations.
When Ayla engaged Toolakea, Flux Lab had no active website or social presence. This was not a light refresh. It was a foundational build. The goal was to create a brand system that felt creative yet scientific. Minimal yet dynamic. Sophisticated without leaning clinical or pharmaceutical.
Our weekly retainer supports Flux Lab’s growth as a trusted partner blending science with creativity, ensuring consistency across manufacturing, digital and client-facing touchpoints.
What we’ve worked on
Full brand identity build
Squarespace website design and rollout
Social media visual direction
Marketing and print assets
Internal document templates
Event and signage assets
Packaging and product label systems
Visual Identity A-Frame
Visual Identity Mockups
Project Feature:
Brand Identity and Packaging System
Flux Lab required a complete visual identity that could operate seamlessly across manufacturing, formulation development and client-facing communications. The challenge was to create a brand that felt technically sharp and credible, while still allowing room for movement and creative expression.
The identity needed to communicate trust, clarity and ease, reflecting their mission to make product creation seamless, sustainable and inspired.
The result is a brand world that feels both laboratory and atelier. Structured yet expressive. A foundation built to scale.
What we’ve worked on
Primary logo
Secondary logos and brand mark
Colour palette
Brand typography system
Label sticker system
Sample bottle labels
Sample cards and branded tape
Mailer packaging
Lab coat branding
A-frame signage
Squarespace website
Report templates
Business cards
Internal business documentation
Flux Lab Website
Mockups
