Service: Weekly Creative Retainer
Salt Gypsy
Ongoing Creative Support
Salt Gypsy is a Byron Bay–based surfwear label pioneering sustainable women’s surfwear and lifestyle products. Known for blending performance, style, and conscious production, they’ve built a strong reputation both in the surf community and beyond.
Our role with Salt Gypsy has been to refine and refresh their creative output across brand, product, and digital channels. From updating their style guide and packaging to supporting quarterly lookbooks and website updates, our work ensures the brand’s design presence remains as strong and effortless as the community it serves.
What we’ve worked on
Textile print design support
Packaging refresh
Website refresh + updates
Brand refresh
EDM template review & redesign
Quarterly lookbook and wholesale pitch updates
Salty Gypsy Swing Tags
Salty Gypsy Brand Book
Project Feature:
Brand Refresh
As Salt Gypsy looked toward the 2024/25 season, they engaged us to refresh their brand identity and unify the look across surfboards, surfwear, and lifestyle products. The goal was to evolve the brand while preserving the recognisable spirit of Salt Gypsy — bold, modern, and rooted in surf culture.
We streamlined the existing logos, updated the visual language, and extended the identity into packaging, digital templates, and product graphics. This refresh set the stage for their upcoming ranges and provided a cohesive foundation for future campaigns, lookbooks, and retail experiences.
What we’ve worked on
Brand identity + style guide refresh
Packaging design rollout
Merch & apparel graphics
Digital assets + website updates
